Prior Design North America is the exclusive importer and distributor of Prior Design for the North American market. Prior Design specializes in the design, development, distribution, and installation of exclusive aerodynamic, elite alloy wheels, custom bespoke interior, and high-quality exhaust systems. The brand was born from the idea of combining a sporty and aggressive design with elegance. Prior Design’s experienced design team sets a goal of generating parts that exhibit individuality and blissful design harmony. The results are timeless masterpieces that combine European style, individuality, and quality with modern cutting-edge technology.

Thanks to its worldwide Authorized Dealer Network, Prior Design is capable of offering its top-grade products, installation, and customer service to clientele from all around the globe. Throughout the years, Prior Design has succeeded in building a strong reputation for design, quality, and reliability. Its products and services are widely recognized as being world-class and among the best in the industry.

With the company’s main U.S. headquarters in Arizona, Prior Design also offers customers the possibility to pick up any aerodynamic parts on site. It also offers painting and installation of all parts on your vehicle or the company can direct you to one of its authorized Installers near you. 

Prior Design is globally recognized and respected for its comprehensive line of products and vehicle modifications that meet the highest quality standards in the industry. Prior Design’s core business is to deliver exclusively designed aerodynamic parts and forged wheels to enthusiasts from all over. It takes pride in supplying tailor-made products and modifications for the top marques in luxury and exotic vehicles.

All Prior Design products are manufactured to the highest and most stringent standards and exceed all German TUV testing requirements. Countless hours and complex testing methods are needed to guarantee that the FRP (fiber-reinforced plastic) is at its maximum performance and durability. When you purchase parts from Prior Design, you can rest assured that you are getting the highest quality products that boast perfect fitment and technical excellence.

Vivid Racing carries an extensive lineup of Prior Design parts that will take your vehicle’s appearance, aerodynamics, performance, and ride quality to new heights. Our inventory of Prior Design products includes bumpers, diffusers, canards, fenders, grille kits, spoilers, rear wings, scoops, hoods, side skirts, full widebody kits, and much more! If you have any questions or fitment concerns, please feel free to call our sales team at (480) 966-3040.